AI Ally Project: Brand Development & Website
Developing a comprehensive visual identity and digital platform for a research project investigating online gender-based harassment, targeting youth aged 14-25.
Youth-focused recruitment materials balancing research credibility with engaging visual design
Clean, intuitive website design creating an accessible digital hub for the research project
Friendly animated guide helping participants understand and engage with the research process
Cohesive brand identity system ensuring consistent communication across all project platforms
Data-informed user personas guiding UX design decisions for the target youth demographic
Academic presentation translating research findings into visually compelling conference materials
Brand Development
Created distinctive logo design
Developed a youth-focused yet professional color palette
Designed visual assets for a consistent brand application
Produced a comprehensive design handbook for team use
Website Development
Built a user-friendly, accessible web platform
Created an intuitive navigation system
Implemented responsive design
Optimised for various devices
User Personas, Scenarios and Stories
Transformed qualitative interviews and survey data into visually engaging user personas
Designed accessible scenario illustrations and user journey maps
Developed clear infographics translating statistics into actionable insights for the development team
Conference Presentation Design
Created AANZCA 2024 presentation emphasising key findings
Implemented consistent data visualisation style across all presentations
Maintained visual brand identity while meeting venue-specific requirements